Participatory Advertising for Chevy Aveo

A billboard in London posted by Chevrolet created quite a scene recently. The billboard featured A new Chevy Aveo, and was covered by 20,000 pennies to promote the 769,500-pence asking price. Not so surprisingly, once pedestrians took notice the billboard didn’t last long – it took only 30 minutes to be completely stripped bare.

(via Graphicology)

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