I’m Saawan. 21 years old. My main interest is Design. And that means everything related to design. Be it branding, web design, character design, illustration, cartooning, typography or anything, I like ‘em!
It reads as both We and Me. The logo has been designed by Collins. The campaign says “You can’t solve the climate crisis. But, together WE can.”
Reportedly, the branding exercise costed $300 million.
Visit the website here. More on branding of this initiative on NYTimes.