Posts for Friday, 11 July 2008

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Participatory Advertising for Chevy Aveo

A billboard in London posted by Chevrolet created quite a scene recently. The billboard featured A new Chevy Aveo, and was covered by 20,000 pennies to promote the 769,500-pence asking price. Not so surprisingly, once pedestrians took notice the billboard didn’t last long – it took only 30 minutes to be completely stripped bare.

(via Graphicology)

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An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
Pierre Bonnard
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Motivation is the urge to seek positive feedback. Persistence is the ability to continue forward in the complete absence of any. Motivation can’t push you forward in a pursuit you would continue even if you never received any positive feedback.
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